Services
01 — User Research
Human-centered design puts people at the center of products and services, and user research helps us understand how to best do that. Deux Digital brings more than 10 years of collective experience in employing qualitative research methods to sense the needs of citizens and improve the delivery of critical social services.
We use qualitative research methods to uncover people's pain points in user, product and customer experiences. We recommend people-centered approaches for addressing pain points with iterative and participatory design.
Heuristic Analysis
User Interviews
Usability Testing
Diary Studies
Focus Groups
Participatory Design
02 — Service Design
The best services are designed. Any of the best service experiences you can think of were designed and deployed with a purpose — informed by real people. Deux Digital can help your organization transform and set the standard for service delivery in your industry.
We conduct research to put together a blueprint of the current state. With these insights, we identify fail points in the service and facilitate design thinking workshops to generate concepts for people-centered services.
Service Blueprints
Journey Mapping
Design & Ideation
Workshop Facilitation
Innovation Planning03 — Monitoring & Measurement
Launching a new product or service is just as important as measuring its ability to help people achieve their core needs. It's not just about the customer experience or CX — it's about the human experience. Deux Digital helps your organization launch a measurement program to track the pulse of satisfaction with your humans: customers, employees, citizens and more.
We help you implement a program to measure how well your products and services help people achieve their core motivations and meet their foundational needs.
Personas
Journey Mapping
Measurement Strategy
Process Flow Design
Mechanism Design
04 — Analysis & Survey Distribution
Rigorous quantitative methods turn feedback into evidence. Deux Digital designs and distributes surveys, models the results, and applies thematic and NLP-driven analysis so your organization understands not just what people said, but what it means — and what to do next.
Survey Design
Survey Distribution
Quantitative Analysis
Thematic Analysis
NLP Modeling