These are the best customer experiences for sneakerheads

Customer experience

The sneaker industry is big business. So big, in fact, that it’s worth over $50B annually according to a 2016 Business Insider report. Are you not impressed, yet? The same report valued the sneaker resale market at over $1B. That’s right. The global market for shoes that were purchased but not used or worn  is worth over a billion dollars. With athletic shoes driving so much value, it’s no coincidence that brands and retailers alike have been making huge investments in their sale and resale experiences to align with the behaviors of sneakerheads. From mobile-first digital experiences to sleek and modern retail design, sneaker brands and shops recognize the value of customer experience and have committed to making sneaker purchases easy as possible.

With all of the new attention being paid to the sneaker customer experience, we wanted to know which was the best. We talked to a few sneaker enthusiasts about their favorite sneaker experiences to find out which were the best in the market. We ranked the best customer experiences for sneakerheads by the responses we received and a few other factors that are important to them like the likelihood of successfully ordering your shoe of choice, delivery/pick up guarantee, price, ease in completing a purchase and customer service.

So, here are our picks for best customer experiences for sneakerheads.

GOAT App

 

“GOAT” conversations are prime for social media banter. You know how it starts. “Lebron James is the greatest basketball player of all time”, says one LBJ zealot. Then, another user replies, “6 rings!”, alluding to the greatness of Michael Jordan. This post may not go viral, but according to our group of sneaker enthusiasts, the GOAT app is the greatest sneaker app of all time, and after using it, it’s not hard to see why their customer experience would be deemed the best in market.

In this hyper marketplace where popular models are never produced to meet the true demand, many hopefuls come up short in their bid to own a pair of the latest releases. That’s a huge reason why the resale market is so valuable, and this is where GOAT inserts its value. Users can find almost any shoe with GOAT boasting over 125,000 authentic kicks for sale. GOAT guarantees authenticity by stepping in as a 3rd-party guarantor before sending kicks to their new homes. Don’t see your shoe of choice for sale? Sign up for alerts when they become available. Users can even use a market trend tool to track price trends that inform pricing for purchases and offers from buyers.

We give GOAT’s customer experience 4 out of 5 stars overall.

Likelihood to successfully order your shoe of choice ⭐️⭐️⭐️⭐️

Delivery or pick up guarantee ⭐️⭐️⭐️⭐️⭐️

Price⭐️⭐️⭐️

Ease in completing a purchase ⭐️⭐️⭐️⭐️

Customer service ⭐️⭐️⭐️⭐️

SNKRS

After competitors like Under Armour and adidas ate up its shares in 2015 and 2016, Nike is making a return to dominance in the athletic apparel space mostly due to product innovation through their growing VaporMax line and popular collaborations with design houses like Off White by Virgil Abloh. Investment firm, Guggenheim Securities, also pointed to growing eCommerce as a key driver for Nike’s defensive stand in the marketplace, supported strongly by their app offerings which include the SNKRS app.

Tailored to align with the needs of sneaker enthusiasts, SNKRS boasts an app design approach made to complement the culture, where the Nike app mostly focuses on the sport aspect, and that’s where its customer experience shines through. SNKRS produces secret and surprise releases for exclusive products, and Nike has also used the platform to host live scavenger hunts and in-store releases. Users can queue themselves for alerts on upcoming releases from the release calendar and complete purchases in just two clicks when signed into their Nike account.

Best of luck for popular product releases, though. If you’re a few seconds too late or lacking connection to the internet, you could miss out on your next favorite pair of kicks, but exclusive releases aside, SNKRS affords a peak customer experience made specially for sneaker lovers. With Nike’s market best customer service supporting it, there’s not much lacking in the SNKRS experience.

We give SNKR’s customer experience 4 out of 5 stars overall.

Likelihood to successfully order your shoe of choice ⭐️⭐️⭐️

Delivery or pick up guarantee ⭐️⭐️⭐️⭐️⭐️

Price ⭐️⭐️⭐️⭐️

Ease in completing a purchase ⭐️⭐️⭐️⭐️

Customer service  ⭐️⭐️⭐️⭐️

 

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